002 / Manifesto
How we think
about Korea.
Eight stanzas. The operator stance behind every campaign we've run — why we don't translate, why we don't rent attention, why we don't disappear after one cycle.
009 / Manifesto
How we think
about Korea.
Korean Web3
is a different game.
Most agencies translate.
We localize.
Most agencies rent attention.
We built our own.
Most agencies bring decks.
We bring 70 Korean channels.
Most agencies disappear
after one cycle.
We've operated through
four of them.
We don't market Web3.
We operate in it.
When founders bet on Korea,
we bet with them.
Written from Seoul, 2026. By EJ — founder of Minted Lab. We're not for everyone. If this resonates, let's talk.